“Hancock” owns the box office

July 7, 2008 at 12:08 am 7 comments

Will Smith’s newest July 4th weekend spectacle put up huge Box Office numbers both in the U.S. and beyond. After posting $107.3 million domestically, another $78.5 million overseas, the third biggest Fourth of July opening ever and the third biggest international opening weekend of the year, I think it’s safe to call the movie a box office mega-hit.

I think Smith has officially laid claim to the title of King of the Fourth of July. Let’s recap —

“Independence Day,” huge hit.

“Men in Black” and “Men in Black II,” blockbusters.

“Wild Wild West,” hmmm. well, I guess you can’t win ’em all.

And now “Hancock.” I really like Will Smith. I think he’s one of the classiest guys in Hollywood right now, and while these Independence Day flicks aren’t the most intellectually riveting ones out there, they’ve all been action-packed, popcorn movies that I have enjoyed. And Smith brings charisma and a great sense of humor to each of them.

I’m not mentioning this to put a damper on the movie’s weekend dominance, but I thought it was an interesting little tidbit about movie going habits:

According to a report by Variety, international numbers may have been inflated this weekend, because the super-hyped, four-week Euro Cup ended last week. Apparently, Europeans, with no more soccer to obsess over, headed to the theaters in droves.

And overall biz surged thanks to solid perfs in Europe following the conclusion of the four-week Euro Cup soccer tourney — not just from “Hancock” but also from “Kung Fu Panda,” “The Chronicles of Narnia: Prince Caspian” and “Wanted,” with the latter three bringing in a combined $80 million overseas.

Like I said before, this doesn’t, by any means, suggest that “Hancock” wasn’t as huge of a hit as the numbers suggest. After all, big-money markets like France, Russia and Mexico haven’t even had a chance to see it yet. I just think it’s interesting how people budget their time and money for entertainment. Clearly, soccer trumps film across the pond.

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7 Comments Add your own

  • 1. Gary Solomon  |  July 7, 2008 at 1:10 am

    Loved what you wrote for HANCOCK. I couldn’t have said it any better.
    Gary

    Reply
  • 2. andy  |  July 7, 2008 at 1:23 am

    Thanks for the support, Gary.

    Reply
  • 3. courtney  |  July 7, 2008 at 2:01 am

    i don’t like will smith. where’s your post on WALL-E?

    Reply
  • 4. Gary Solomon  |  July 11, 2008 at 7:18 pm

    Thanks.

    Reply
  • 5. Gary Solomon  |  July 11, 2008 at 7:19 pm

    Haven’t seen it yet. My Wife works at Disney and of course we haven’t seen it yet. The buzz is, it is so good it could be nominated for a best picture academy award.

    Reply
  • 6. andy  |  July 12, 2008 at 9:08 am

    Interesting thought, but I think if any comic book movie is nominated for that particular award, it’ll be “the Dark Knight”

    Reply
  • 7. Викуля  |  July 18, 2008 at 8:54 am

    Киношка так себе, ни ш терон, ни Вилл Смит его не красят..

    Reply

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