“Hancock” owns the box office
Will Smith’s newest July 4th weekend spectacle put up huge Box Office numbers both in the U.S. and beyond. After posting $107.3 million domestically, another $78.5 million overseas, the third biggest Fourth of July opening ever and the third biggest international opening weekend of the year, I think it’s safe to call the movie a box office mega-hit.
I think Smith has officially laid claim to the title of King of the Fourth of July. Let’s recap —
“Independence Day,” huge hit.
“Men in Black” and “Men in Black II,” blockbusters.
“Wild Wild West,” hmmm. well, I guess you can’t win ’em all.
And now “Hancock.” I really like Will Smith. I think he’s one of the classiest guys in Hollywood right now, and while these Independence Day flicks aren’t the most intellectually riveting ones out there, they’ve all been action-packed, popcorn movies that I have enjoyed. And Smith brings charisma and a great sense of humor to each of them.
I’m not mentioning this to put a damper on the movie’s weekend dominance, but I thought it was an interesting little tidbit about movie going habits:
According to a report by Variety, international numbers may have been inflated this weekend, because the super-hyped, four-week Euro Cup ended last week. Apparently, Europeans, with no more soccer to obsess over, headed to the theaters in droves.
And overall biz surged thanks to solid perfs in Europe following the conclusion of the four-week Euro Cup soccer tourney — not just from “Hancock” but also from “Kung Fu Panda,” “The Chronicles of Narnia: Prince Caspian” and “Wanted,” with the latter three bringing in a combined $80 million overseas.
Like I said before, this doesn’t, by any means, suggest that “Hancock” wasn’t as huge of a hit as the numbers suggest. After all, big-money markets like France, Russia and Mexico haven’t even had a chance to see it yet. I just think it’s interesting how people budget their time and money for entertainment. Clearly, soccer trumps film across the pond.